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Client
iParts is the leading online store that specializes in the sale of auto parts. The store offers over 2 million spare parts compatible with almost every car brand.
Client
iParts is the leading online store that specializes in the sale of auto parts. The store offers over 2 million spare parts compatible with almost every car brand.
Tasks and objectives
The crucial element of the marketing strategy was to build the image of an expert. The perfect tool that would help achieve this goal was content marketing.
On the store’s website, we started the Knowledge Base which has included content with useful information for the users. We began creating expert articles on the automotive industry and publishing them on popular websites related to this topic. The same content helped with SEO of the website, while word of mouth marketing attracted potential customers to the store’s website.Main benefits for the client
- increased popularity of the brand
- the increase in a number of sessions on the website
- acquiring new customers
- strengthening relationship with customers
- increased customers’ loyalty
... and what can we do for you?