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Client
Cobi is a Polish producer of building blocks as well as an importer and a distributor of licensed toys. It cooperates with the biggest manufacturers in the world such as Spinmaster, Revell, Moose, Vivid Imaginations or Jakks Pacific.
Client
Cobi is a Polish producer of building blocks as well as an importer and a distributor of licensed toys. It cooperates with the biggest manufacturers in the world such as Spinmaster, Revell, Moose, Vivid Imaginations or Jakks Pacific.
Tasks and objectives
Cobi store offers a wide range of products and toys. Our goals included the rise of brand awareness and the promotion of selected products. We have observed a brand's environment and helped to select appropriate digital marketing tools and solutions.
We have prepared a brand image and communication strategy tailored to customers’ needs and market expectations. We have been taking care of the brand's social media, have prepared engaging content, expert articles and valuable advice. In order to reach the wide audience, we made sure that the content was properly promoted.
But first, in order to increase brand awareness and gain new customers, we had to create for Cobi the right place on the Web. That is why we designed and made the website and online store. During the many years of our collaboration, we constantly modified and expanded. We strive to make sure that they are always up to date and meet users’ needs.
Read more about the IT project for Cobi here.
Main benefits for the client
- the increase in a number of pageviews by 48%
- the increase in a number of transactions by 45%
- the increase in a number of users by 23%
