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Client
Dyduś is a Polish producer of baby accessories operating since 1994. It offers products of excellent quality and colorful design at very affordable prices. The brand’s mission is to take care of a baby’s proper development and help the parents. That is why the brand creates unique products that help in the daily care of a baby and enable the child's natural and healthy development.
Client
Dyduś is a Polish producer of baby accessories operating since 1994. It offers products of excellent quality and colorful design at very affordable prices. The brand’s mission is to take care of a baby’s proper development and help the parents. That is why the brand creates unique products that help in the daily care of a baby and enable the child's natural and healthy development.
Tasks and objectives
The brand’s activity and attractiveness of its products helped to boost company’s the dynamic growth. As a result of it, the client was interested in trying new ways of interacting with customers and wanted to mark its presence on social media.
As a part of the project, we conducted the audit of competitor’s Facebook pages – both local and foreign. Based on that knowledge, we created the Facebook strategy for Dyduś. In cooperation with the client, we set the style, character of the profile, topics and the type of communication with users. Next, we began the implementation of mentioned activities on social media.
Main benefits for the client
- The increase in the number of fans by 10,000 within 6 months of running a profile
- Building a friendly profile for young parents
- Delivering interesting and quality content for the users
- Building an active and involved group of fans
