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Client
2KC are popular supplements that support the body's physiological processes after drinking alcohol. The owner of the brand is a Pharmaceutical Company COLFARM SA. It is a dynamically growing company of the health sector producing diet supplements and OTC drugs.
Client
2KC are popular supplements that support the body's physiological processes after drinking alcohol. The owner of the brand is a Pharmaceutical Company COLFARM SA. It is a dynamically growing company of the health sector producing diet supplements and OTC drugs.
Tasks and objectives
The 2KC product family is one of the most popular COLFARM brands. Its popularity is a result of a well-thought-out nationwide promotion. We have had a possibility to cooperate with the company on some of the online marketing activities since February 2017.
We began the project with the complex web usability audit. Thanks to the gathered data and drawn conclusions we came up with the best proposals for changing and developing the website. Their goal was to improve its performance, convenience of use as well as increase the conversion rate.
Our the biggest tasks were SEO activities, including long tail SEO. Thanks to that we were able to reach wide group of recipients that search for well-defined topics and issues. It also helped us reduce the number of people who visited the website via spam traffic. Long tail SEO is a method of inserting into Google a combination of words instead of individual phrases. By doing so, the users are trying to find the most precise answers to their queries.
In order to achieve set objectives, we regularly prepare quality content and articles that are published on the blog of 2KC brand.
Main benefits for the client
- Increase in the organic traffic by 432% in 6 months
- The increase in a number of new users by 465%
- Increased online visibility of 2kc.pl website
- Appearing of the 2kc.pl website on new key phrases
