IAB Poland is a division of an international association that is committed to the interactive market. The biggest organizations and companies active in this field become members of IAB. Its goal is to regulate, popularize and develop the interactive sector.
With its 17 year-long presence in Poland, IAB Poland has accomplished many promotional, exploratory and educational operations. It currently gathers 200 companies and institutions, such as Agora, Google, Nielsen Media Research or Deloitte Digital.
In 2017, Ideo Force joined this special association and our experts were assigned to work in 3 teams dealing with SEM, e-commerce, and UX matters.
