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Client
Slepkawa.pl is an online store selling coffee beans and ground coffee in retail and wholesale. Thanks to various types of coffee, every customer can find something for themselves. The store’s offer includes roasted, confectionery coffees and those imported from the best European roasteries. The recipients include individual customers as well as coffee shops, restaurants, enterprises and wholesalers from all over the country.
Client
Slepkawa.pl is an online store selling coffee beans and ground coffee in retail and wholesale. Thanks to various types of coffee, every customer can find something for themselves. The store’s offer includes roasted, confectionery coffees and those imported from the best European roasteries. The recipients include individual customers as well as coffee shops, restaurants, enterprises and wholesalers from all over the country.
Tasks and objectives
Sklepkawa.pl’s wide selection of coffees requires not only the appropriate display but also the right reaching out to the potential customer. The foundation of our activities was building brand awareness among a precisely defined target group. We prepared and implemented an optimized Google Ads campaign targeted at people who are interested in buying specific types of coffees. Our aim was to improve conversions and boost sales.
Main benefits for the client
- The increase in a number of transactions by 49%
- The increase in a number of clicks by 50%
- Bounce rate lower by 10,25%
- CTR improved by 3,65%