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Client
TPBA is a Catholic charity organization. Its actions are primarily addressed to the poor and the homeless. The charity accomplishes its mission by giving away food, religion and law services as well as opening shelters for those who are most in need.
Client
TPBA is a Catholic charity organization. Its actions are primarily addressed to the poor and the homeless. The charity accomplishes its mission by giving away food, religion and law services as well as opening shelters for those who are most in need.
Tasks and objectives
Our task was to increase the range of charity’s activities. We decided to use digital marketing for the promotion because The Internet offers so many possibilities. We came up with the idea for the website which became the center of our campaign. Each visitor can click on the loaf of bread. As a result of it, the sponsors will transfer the specific amount of money to the organization. We designed an intuitive and esthetic website that encourages users to give donations. It also raises the social awareness regarding people in need.
Main benefits for the client
- increased campaign’s reach
- drawing attention to the problems of homeless people
- attractive website
- the source of funding for the charity
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