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Client
iParts is the leading online store that specializes in the sale of auto parts. The store offers over 2 million spare parts compatible with almost every car brand.
Client
iParts is the leading online store that specializes in the sale of auto parts. The store offers over 2 million spare parts compatible with almost every car brand.
Tasks and objectives
iParts is one of the biggest automotive stores. Integration of Edito CMS system with TecDoc Webservice catalog platform made it possible to build the offer containing 2 000 000 car parts and their sale only via the Internet.
It is also one of the biggest undertakings of this type in Poland. Various features allowed to effectively connect many processes such as sale, customer service and product management.
Read more about iParts online store here.
As an agency, we took care of website’s optimization, selection of keywords, SEO and building link popularity. All this helped to improve brand awareness and performance of the website. We additionally designed a number of performance marketing activities which aim was to engage users and boost sales rates.
Main benefits for the client
- high positions in Google organic search results
- the optimized website
- the increase in a number of transactions thanks to e-mail marketing by 41%
- the increase in income thanks to e-mail marketing by 42%
- the increase in a number of transactions resulting from the conducted promo campaign by 30%
- the increase in income resulting from the conducted promo campaign by 39%
