- Home page
- Projects
Client
Newline.pl is a website which owner is Newsline Sp. z o.o. The website deals with issues related to the PR business. It presents interviews with experts, analyses, marketing research as well as job offers. Every day on the website you can find news from the PR sector updated regularly.
Client
Newline.pl is a website which owner is Newsline Sp. z o.o. The website deals with issues related to the PR business. It presents interviews with experts, analyses, marketing research as well as job offers. Every day on the website you can find news from the PR sector updated regularly.
Tasks and objectives
The creation and promotion of the news website requires careful planning of website’s functionality, information architecture or intuitive navigation for users. We completed all of these elements when executing the project for Newsline.
The promotion of the website in search engine results required appropriate analyses. The website’s theme regarding PR, the Internet and modern marketing tools is very popular made the positioning of the website a challenging task. We selected well-defined key phrases related to the profile of the website and its target group. Our intensive activities paid off - the number of pageviews and traffic have increased.
Main benefits for the client
- increased web traffic
- raised brand awareness
- increased number of pageviews and registrations
