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Client
Wolters Kluwer Polska is the biggest publisher of law, finance and business publications in Poland. It is a division of the national group Wolters Kluwer that operates in Europe, North and South America as well as in Asia-Pacific region.
Client
Wolters Kluwer Polska is the biggest publisher of law, finance and business publications in Poland. It is a division of the national group Wolters Kluwer that operates in Europe, North and South America as well as in Asia-Pacific region.
Tasks and objectives
For the last year, we have been working to increase web traffic and interest users in the client’s offer. Because of the wide assortment and a large target group, we have undertaken intensive SEO activities.
We began with the website’s analyses in terms of SEO and performance which provided data needed for its optimization. We selected key phrases, took care of SEO and Link Popularity. Additionally, the cooperation included the consulting regarding content marketing as well as brand monitoring.
Apart from that, our agency was responsible for tasks such as creation, modification, updates and expansion of the website. We based the website's mechanism on the original Edito CMS system equipped with a set of features facilitating editorial and administrative work. The system includes many tools that make future works on SEO much easier as well. Read more about the execution of the website here.
We have been working with Wolters Kluwer for a couple of years now – executing both technological and digital marketing projects. During that time, we completed many of them. Read more about it here.
Main benefits for the client
- the increase in organic traffic by 50%
- the increase in the value of transactions 78%
- the increase in a number of the online bookstore users by 51%
- the increase in a number of transactions made on the website by 52%
