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Client
Apetete.pl is as an e-commerce platform, popular in Poland, designed for owners of cats and dogs. The high-quality offer has gained the approval of hundreds of satisfied customers who have become brand ambassadors. The store’s offer includes the finest food as well as accessories such as clothes, scratching posts, etc.
Client
Apetete.pl is as an e-commerce platform, popular in Poland, designed for owners of cats and dogs. The high-quality offer has gained the approval of hundreds of satisfied customers who have become brand ambassadors. The store’s offer includes the finest food as well as accessories such as clothes, scratching posts, etc.
Tasks and objectives
Traffic is one of the most important factors of every online store. One of its sources is social media. The consistently created image in this communication channel allows to gain many new customers and build sustainable brand awareness.
In order to achieve goals, we planned the elaborate strategy of Facebook activities. We started the work by conducting a thorough audit of the current Facebook page. Together with the owner, we have defined the main goals and the characteristics of the future concept of the brand.
The prepared plan was a starting point for particular brand image activities. We focused on creating attractive content designed to educate through entertainment. Traditional product posts were replaced with the store implemented on the Facebook page. However, the thing that has become a permanent element of the profile's activity are monthly contests. The competition, which was very popular among fans, helped to engage existing users. It transformed the profile into a constantly growing community of animal lovers.
Organic reach was complemented with paid advertising campaigns. Page Likes campaigns and the promotion of published posts helped to boost reach of the presented content. The dynamic remarketing, however, improved conversion and increased store’s business results.
Development and implementation of complex activities on social media allowed to significantly increase involvement of users. It also helped to gain new fans interested in the brand. Their activity manifests itself not only in increased sale but also in the number of messages sent by fans.
Main benefits for the client
- The increase in a number of fans by 15 500
- The increase in a number of sessions from Social media by 142%
- Building an involved community on Facebook
- Delivering content interesting for users
